Matching Opportunities Boost Students Fundraising

Landmark East students have major backing and great incentive as they head out to canvass for sponsor dollars this year. The young people are preparing for the 11th Annual Walkathon, the school’s signature fall fundraiser in support of the Landmark East Student Bursary Fund. 

The Johnson Scholarship Foundation will match 50 cents on every dollar raised at the event. The Florida- based Foundation has been a major benefactor of the School since 2000, investing over $1.65 million in bursary funding to assist Landmark East families with demonstrated financial need. The Johnson partnership also incorporated matching grants to boost local fundraising and has contributed $130,000 of the more than $387,000 raised over the past decade through the Walkathon Event.

“The need for bursary funding is ever present and growing every year,” says Landmark East Headmaster, Peter Coll. “Families, particularly from the local area, are struggling to meet the financial commitment of tuition payments. Very often the availability of a bursary is the deciding factor on whether or not a child can attend Landmark East. The Valley community has been extremely generous over the years, donating to our Walkathon and many promising students have benefitted from that support.”

This year’s supervised neighbourhood sponsor drive takes place in the evenings from 6:30 to 8 pm through September. It provides an opportunity for both day and boarding students to participate in the fundraising process as a community service project. Many of these volunteers are international students. They are brand new to the school and often the canvassing activity is their first encounter with the Wolfville community. The young people report plenty of positive feedback.

The volunteer efforts aren’t restricted to Wolfville alone. Canvassing also takes place in surrounding communities like Kentville, Canning, Port Williams, Newport, New Minas, and Windsor as day students, alumni, staff, board members and their families get involved as ambassadors for the cause. Online giving is also now an option through the School website:

The Walkathon traditionally enjoys additional support from across the province and around the world. Parents of boarders take home sponsor packs and canvass on behalf of their son or daughter in their own communities. Over the years, the school has received numerous donations from as far away as Vancouver, Halifax, Toronto, Montreal, Texas, Florida, Washington, Connecticut, Turks and Caicos, France, Switzerland, Bermuda, the Philippines and Abu Dhabi.

This year the Walkathon will take place on Sunday September 29. (1-5 pm) Participants of all ages gather on campus to make the 5 km afternoon hike through town and the neighbouring dyke lands. The walk is followed by an informal celebration at the school recognizing volunteer efforts. Refreshments, awards and incentive prizes are donated by local merchants.

Landmark East is Canada’s independent day and boarding school for students with learning differences. The school, located on Main Street in Wolfville, was established in 1979 and offers individualized programs developed to meet unique learning abilities for students aged 8 to 19.


for more information, please contact:
Paula Aceto,
Director of Development
(902) 542-2237 ext. 223

Here they come! Landmark East students are heading out to neighbourhoods in Wolfville and surrounding communities collecting sponsor dollars for their 11th Annual Walkathon. The young people, along with parents, alumni, staff and board members will be canvassing throughout September to help build the Landmark East Student Bursary Fund. This year the Johnson Scholarship Foundation will be pitching in 50 cents for every dollar they raise.

Left to Right: Ben Kroker, Rebecca Holleman, Jaylene Hubley, Richard Adams, Delila Hubley, Wesley Smith and Marika Hubley.
Front row elementary students are: Emma Schofield and Mackenzie Routledge.

2013 Student Canvassers 2